MY PLEA FOR AWARENESS AND RESPONSIBILITY IN LUXURY FASHION

Hamburg, August 2024: In today’s world, where ethical and ecological concerns are increasingly coming to the forefront of our actions, it is more important than ever to carefully consider the choices we make – especially in luxury fashion. As the founder of ANNA KLOSE, I decided from the very beginning to take a bold step: to forgo leather. This decision has been, and continues to be, a central element of our brand philosophy and serves as proof that luxury and ethics can go hand in hand.

The Challenge and the Success

Of course, this path has not always been easy. The decision to avoid leather has made production more complex and presented many challenges. However, our success clearly demonstrates that it is possible to create luxurious products without relying on animal suffering. This experience proves that with determination and creativity, it is possible to combine aesthetics and ethics. Our suede often surpasses leather in terms of durability – it is easy to clean with just water and soap, and it shines as good as new.

A Matter of Respect

In a world where farm animals still have few rights, we see it as our duty to act with care and respect. We must recognize that luxury does not have to come at the expense of other living beings. Every purchase, every decision impacts the world around us. Therefore, it is essential that we are mindful of how we make these decisions.

Innovative Alternatives for a Better Future

Opting out of animal products opens up new possibilities. Innovative, animal- and cruelty-free alternatives allow us not only to present ourselves luxuriously and stylishly but also to contribute to environmental protection. These alternatives are not only luxurious and functional but also have an environmental footprint up to 20 times lower than that of animal leathers. This means that by using such materials, we can significantly reduce our ecological footprint.

Raising Awareness Rather Than Being Dogmatic

My goal is not to be dogmatic, but to raise awareness that luxury does not require animal exploitation. We want to show that through our choices, we can promote a better world. In a world where beauty and compassion can go hand in hand, we are committed to ensuring that leather and other animal products are used only where they are truly necessary – and even then, with the utmost care and responsibility.

A Call for Collective Change

We invite you to join us on this journey. Choosing to forgo animal products is a step towards a more ethical and sustainable future. It is an opportunity to opt for fashion that is not only aesthetically pleasing but also aligned with the principles of compassion and environmental consciousness.

Are you in? Together, we can make a statement and demonstrate that luxury and responsibility can harmoniously coexist. Let’s walk this path together and create a better world for ourselves and future generations.